Cigdem Altay Binal is an Independent Marketing Strategist. She has extensive experience in the technology vertical wearing multiple hats ranging from executing marketing strategies, transforming business models as well as creating product roadmaps, launching new products, overseeing supply chain and managing vendor and partner relations. Starting her career in Nortel Netas in software design, later advancing to electronics procurement and project management in Arcelik, Cigdem has also worked in Turkcell initiating Smart Metering, Smart Homes and Smart Industries product lines with M2M SaaS business models, transitioning the business model from acting as a data pipeline to being a solution provider with integrated M2M technologies. Cigdem is currently consulting for Encore Networks where she is responsible for the development and implementation of business development plans and go-to-market strategies for Europe. Cigdem has a Bachelor of Telecommunications Engineering from Sabanci University, Executive MBA from Bosphorus University and Master of Science in Integrated Marketing from New York University.