With over 20 years of marketing, branding and communications experience, Bita has held senior-level marketing positions at various companies, including TPx Communications and Global Crossing. She served as GENBAND’s Senior Vice President of Global Marketing prior to the company’s merger with Sonus Networks in 2017. Prior to joining Ribbon, she held the top post of Executive Director at Farhang Foundation and is also the founder of the creative agency Butterfly Buzz, which she still operates as a means to continue her humanitarian work, support up-and-coming artists, as well as non-profits, to enable them to increase their profiles and optimize their brands.
A passionate community organizer, Bita actively volunteers her time and expertise in support of numerous causes and is a speaker at various conferences on the topics of technology, philanthropy, art, culture, social justice and gender equality.
Bita has been a social media influencer and blogger since 2000, leveraging her expertise in online platforms for business to raise the profiles of global entrepreneurs, immigrants and artists alike. In 2019 she was recognized by Conscious Company Media as one of the top 35 World-Changing Women and most recently by Capacity Media as an Agent of Change during their Women in Tech 2019 Awards and a member of Forbes Communications Council as of November 2019. Although an Angeleno for 30 years, Bita considers herself a global citizen and focuses her efforts on that scale. She is fluent in Persian and German, and proficient in conversational Spanish, French and Azeri.
As a seasoned traveler, she has had the pleasure of experiencing cuisines from various corners of the world. She enjoys trying new and bold flavors, and is equally as passionate about creating them in her own kitchen (bitakitchen.com). “Food connects us and when we are connected, we have the power to bring cultures together for positive change.”